For Sale by eXp Realty
Sell Your House with eXp Realty
We at eXp Realty are eager and ready to help you sell your house. Our comprehensive listing service includes:
Superior Online Presence
Nobody would think of walking into a real estate office nowadays to start a home search. Buyers start their search online. We’ll put your house on the MLS and market it through our network of websites:
SeattlePowerSearch.com BellevuePowerSearch.com TacomaPowerSearch.com WeFindSeattleHomes.com Zillow.com (where Bob is a Premiere Agent) WashingtonPowerSearch.com
eXp Realty Marketing Plan
The heart of the advertising campaign is a detailed article on our blog about your house that consists of:
- Photos and description of the house
- Neighborhood information
- School district information
- Photo album with 60+ photos
- Map to the house
- Search page of similar houses, where your house will be featured
- Buyer contact form
- Complete MLS listing
See a recent example in Shoreline: CHARMING, REMODELED RAMBLER
Controlling our own website lets us get around limitations on the MLS: 15 photos maximum and 500 characters in the description. On the MLS, we’ll point at the photo album under the virtual tour link.
More Websites
We will post your property to several further websites:
- Zillow.com – Where Bob Kelly is a Premier Agent and your listings get some extra prominence
- Craigslist.org – Where we post daily, automated ads both about your specific house and your neighborhood or type of property.
- Postlets.com – Postlets syndicates its ads automatically to Trulia.com and a dozen more real estate websites.
All of these ads point back to the blog, bringing in more buyers who will learn about your house.
Database Marketing
Each week we write an article of general interest and send out a mass emailing to our growing database of buyers. We list our featured properties in the same email. We are hearing from new buyers every day, growing the size of our database. We share the blog post about your property with our eXp Realty colleagues so that they may promote it to their buyer databases.
Reach Out of State Buyers
This advertising plan works particularly well with out of state buyers. Out of state buyers don’t know the names of the prominent local brokerages and their websites. They start their search on Google. SeattlePowerSearch.com, in particular, ranks highly at #3 on Google for “Seattle real estate” and similar terms. The comprehensive article about your house will quickly rank highly for your neighborhood. At this time of writing, an article on SeattlePowerSearch.com about the remodeled Shoreline rambler mentioned above ranks #1 on Google for “shoreline echo lake rambler”.
Reach Foreign Buyers
We advertise luxury properties to a Chinese audience on Juwai.com, the #1 Chinese language website for international properties. Elizabeth speaks Mandarin Chinese, the prevailing dialect. We can advertise on VancouverPowerSearch.com in British Columbia – an eXp Realty website that ranks in the top 10. Vancouver is the third most expensive real estate market in the world, driven by Chinese buyers. We can get some spillover effect to the Seattle market.
Staging for a Quick Sale
We offer free light staging of your home from our resources or discounted professional staging from Stage to Perfection. See their statistics on the efficacy of staging. Our light staging service focuses on staging the first main room seen as one enters the house, providing a dining table and chairs (where the buyers can sit and sign a contract), and a few chairs in the corners of bedrooms. The goal is to create a good first impression and to make the photos look good. With superior photos, we can attract more buyers to the property.
Superior Photos
We use a wide angle lens, which brings a whole room into the shot. We photograph all around the exterior, the neighborhood, the drive and garage, the front entry inside and out, multiple photos per room, very many photos of the kitchen, and close up photos of any interesting design elements or blooming foliage. We routinely snap 100+ photos of a house. Out of town buyers really appreciate this extra information. They get frustrated by the bulk of listings that provide little information and few or poor photos.
Broad Real Estate Experience
We’ve personally been home buyers, sellers, tenants, landlords, and property managers. We’ve sold houses conventionally, on lease options, and with owner financing. We operate a vacation rental on the coast (see Bob’s Pacific Beach House). Our experiences enable us to advise about:
- Contracts and negotiations
- Alternative outcomes (lease option, owner financing, renting, loan modification)
- Pricing strategy and impartial research of your home value
- Inspection and repairs
- Vacation rental self-management. Trading visits with other second home owners.